My personal goal for this project was to design a unique magazine experience. I challenged the format, layout, material, and interaction to create something that is innovative, experiential, exciting, and bold. I developed concepts for the magazine’s name, identity, print layout, digital layout, and interaction design.
The print magazine provided unique challenges for creative interactive solutions, since print is conventionally considered more static than digital. To achieve a highly interactive experience, the cover is an acetate page with a texture printed on it to hide the face on the page beneath it. Readers are invited to reveal the face themselves by peeling back the cover.
Translating the magazine to a digital format (Apple iPad) provided a greater opportunity for user interaction. The challenge was to retain the interactive elements of the print design for a digital format. Instead of physically pulling back an acetate cover to reveal the person on the front, users can swipe away the “Who” logo, and the texture will gradually disappear.