Noodle Juice


DAAP Fall 2015 / Collaborative Design Studio
Collaborative with Rachel Weber, fashion design student
View a PDF of our research presentation


the problem

Designers are constantly pressured to produce creative solutions to complex problems in very small amounts of time. This constant pressure to condense the creative process often leads to a mental block that prevents designers from realizing their creative potential.

the solution

Noodle Juice is a mobile app that fosters freedom of expression, collaboration, and stream of consciousness, allowing creatives to learn and practice creative thinking in the proper environment. It provides fun, productive games to help users practice creative thinking. The app is paired with a juice that uses active ingredients to achieve cognitive states (relaxed, focused, sleepy). Each flavor has a physical game to compete and unlocks secret games in the app.