Gateway Bug

 

 

DAAP Fall 2015 / Design Methodology I
Collaborative with Alex Lohmann & Elizabeth Cardone
View our process blog
View a PDF of our research presentation

 

the problem

Because the human population is growing at an exponential rate, the world will experience a food crisis by the year 2050 if we don’t take preventative action. Insects are a nutritious and sustainable source of food, however, in American culture, there is a stigma that prevents people from being open to eating insects.

the solution

By increasing the appeal and participation of insect consumption, we can diminish the effects of the impending food crisis. Gateway Bug is a stimulating and comfortable bar experience serving bug-based food. We are the Gateway Bug, we are the future.

 

gwb_drinks

identitycase_study_pint GWB_case_study-1